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Praise for Brand Harmony:
"Clear, compelling and powerful. Branding—in all its power and glory—made accessible and exciting. Hint: It's for everyone, not just marketers."
Tom Peters
"Steve Yastrow completely changed the way our company looks at marketing. This book will be a must-read for all of my employees."
Carsten Pederson, President, Club 8 USA
"Memo to the CEO: If your marketing person won't spend the time to do the exercises in this wonderful book, it's time to replace her."
Seth Godin, Author, Purple Cow
"Steve possesses an insight into the workings of the marketing process in its entirety. With today's business environment, he brings a new dimension to the old line, 'marketing isn't everything, but everything is marketing.'
The book is rich in ideas and 'thought starters'. An important read for the young practitioner to the most senior executive, this common sense approach for business is timeless."
Paul D. Schrage, Senior Executive Vice President of Marketing, Retired, McDonald's Corporation
"Steve's approach to integrating all customer contacts into a comprehensive marketing message is a must in today's information age. Horizon Bancorp has partnered with Steve to develop our integrated and comprehensive marketing message, and as a result of his excellent work his new book is required reading for all of our employees."
Craig Dwight, Chairman & CEO, Horizon Bancorp
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