Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

 


Steve Yastrow is a consultant, speaker and writer. He encourages his clients, audiences and readers to reinvent how they connect with customers. Enjoy his blog!

Want to read even more from Steve? Check out the Newsletter Archive. Recently, he also gave his second Cool Friends Interview on tompeters.com

 

This week! Free 2009 Readiness Teleseminar

Written by Amanda Cullen on January 5, 2009 – 10:07 am -

We’re getting very excited for the 2009 Readiness Teleseminar this Friday. Thanks to everyone who has signed up so far! If you have any specific questions that you would like Steve to consider during the Q&A portion of the teleseminar, email them to me - amanda@yastrow.com

Good news for the procrastinators! There are still a few spots left to participate in Steve’s 2009 Readiness Teleseminar. It’s happening this Friday at 1:00 P.M. EST. Sign up at this link.

Remember, if you can’t attend the actual seminar, you can still sign up. After the event, we will send an audio download to everyone who signed up.

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Steve’s Books

"When Steve Yastrow writes, I pay close attention"
- Tom Peters

Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.