Steve Yastrow is a consultant, speaker and writer. He encourages his clients,
audiences and readers to reinvent how they connect with customers. Enjoy his
blog!
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True Loyalty isn’t created because one business offers customers a better deal than their competitors offer. True Loyalty happens when a customer has deep, meaningful, unquestioned beliefs about a company they buy from or a product they buy.
Today’s newsletter, I believe I am loyal to you, focuses on the connection between belief and loyalty. I’d love your comments, below. Do you agree with me?
I am a very satisfied subscriber to Audible. Their selection is great, the system is easy, and I always have an active audiobook on my iPod. Tom Segev is a great ...
Sometimes creative indulgence goes beyond the bounds of taste. AT&T is running a series of ads for its Internet Connect service that show Bill Kurtis, holding a laptop in various out-of-the-way ...
This video is a great satire on the world of brute force branding. It's from Geert Desager of bringtheloveback.com. SHARETHIS.addEntry({ title: "Capturing reality", url: "http://yastrow.com/2008/capturing-reality.html" });
After years of proudly saying, "I'm am not addicted to any TV shows," I must humbly admit that I am now hooked on a show. Yes, it's Mad Men. Besides ...
After landing in Baltimore late this afternoon, I popped over to Annapolis to meet with my colleague Dan Harris and his associate Steve Holt for a short social get-together. ...
One of my favorite lessons from writing We and studying customer relationships is that the best wisdom for business often comes from everyday life. A few weeks ago ...
Jeffrey Gitomer is one of the leading experts in sales, by any measure. His Little Red Book of Selling and seminars are legendary. But I have to disagree ...
A few mornings ago, I was taking a relaxing walk with my friend Ezra in the Gan Sacher, a park in Jerusalem. Birds were everywhere in the park. I had my ...
Is a perfect We relationship attainable with a customer? It really doesn’t matter. Imagining a perfect We relationship is what matters. That vision will guide you to create the ...
A day in Warsaw by myself helps me practice one of the key skills needed to build customer relationships ... Warsaw Walking Yoga ... with Joni Mitchell @ Yahoo! Video (The video ...
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
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Encounters:
The Building Blocks
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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