Want to get more Steve? Check out the Newsletter Archive, or listen to one of his Cool Friends Interviews on tompeters.com
It’s time for Ditch the Pitch Habits #3 and #4 – Say Yes and Explore and Heighten in my series of The Seven Ditch the Pitch Habits. These habits are about creating mutual agreement and affirmation with your customer … pay attention to them and you will know How to Propel a Sales Conversation Forward.
Want to sell more? Don't Think So Much is the topic of today's newsletter. And ... you'll see how the director of comedy studies at Second City and a professor of ...
Does it irritate you when a sales person talks too much? (It irritates me!) Doesn't it make him or her less effective? (I think so!) Today's newsletter, Say Less. Sell More., focuses ...
Here's a recent post I wrote for tompeters.com, titled Size Matters. The point: Humans didn't evolve to merge into ever bigger and bigger groups. We evolved to split up our ...
Sales people are often too smart for their own good. They quickly figure out exactly what their customer needs, and then tell the customer everything ... all at once. Today's newsletter, ...
Imagine this ... one of your customers is speaking with a friend, and suddenly notices that the friend should also be your customer. After witnessing this opportunity, what does he ...
Yes. I am telling you to ignore your mission statement! You read it correctly. I have an alternative for you ... read today's newsletter, Ignore Your Mission Statement, and see how ...
I was speaking with a very busy non-profit executive the other day, discussing how he's juggling all of the demands on his time. "How much time are you spending on fundraising?" ...
What's my answer when somebody asks me for 3 Tips for Better Customer Conversations? Don't talk about yourself. Leave things in your pocket. Use callbacks. You don't want to miss these tips... they can ...
The direction of marketing has changed 180 degrees. While marketers are trying to "get the word out," customers are more focused on what words they let in. I'd like to invite you ...
In 1997 my mentor/guru/client Tom Peters published a ground-breaking article in Fast Company titled The Brand Called You. Let's take a new look at the concept of personal branding with ...
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
Microsoft's Retailspeak interview with Steve
Sign up for Steve’s blog
Read Steve's Free Ebook to start benefiting from profitable We relationships.
Encounters: The Building Blocks of We Relationships (Adobe PDF)
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.
| Posted in » 