Be  Different :
Have a Relationship with your Customer

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Do your customers think you are different from your competitors? I don't mean a little bit different. I mean really different.
 
Differentiating yourself from competitors in your customers' minds is one of the most daunting challenges facing most businesses.
 
The problem: Most businesses are trying to differentiate themselves solely on the basis of their products, services or, worse, their advertising messages. Sadly, these means of differentiation have become limited. Your competitors can—and do—copy most of what your offer. Your customers can—and do—see your competition as substitutes for what you provide.
 
I want to share with you the secret to differentiation that I have learned: A strong customer relationship is the best way for a customer to see you as unique.
 
Yes. I said that. A strong relationship is the best way for a customer to see you as unique. And, strong relationships are the best competitive advantage you can have.
 
I have written a new book, We: The Ideal Customer Relationship that will show you why customer relationships are so valuable to you business. More importantly, We is filled with ideas that will help you create profitable, sustainable customer relationships.
 
I'm looking forward to sharing my relationship-building ideas and insights with you through this newsletter over the coming months. To get you started, please download this free ebook, Encounters: The Building Blocks of We Relationships, which will help you start implementing some the key ideas in We, today.
 
Here are a few things for you to think about:

Take Notice

Think about the companies to whom you are the most loyal, as a customer. How often is that loyalty based on a relationship, as opposed to a better product?

How do you compare?

How many of your customers are loyal to your company because of a particularly strong relationship with you?
 
How many marginally-loyal customers would be very loyal to you if you had a better relationship with them?

Try this

Download my free ebook, Encounters, The Building Blocks of We Relationships, and use the tools inside to create relationship-building encounters with customers—today.

I will send you this newsletter every two weeks. If you'd like to unsubscribe, please use the link below. For even more ideas and tips, see my blog at www.yastrow.com.
 
Join me in exploring customer relationships in a whole new way; not as a "nice to have" benefit but as the true source of competitive advantage.
 

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steve@yastrow.com
P 847-686-0688