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Your Business's Comment on this newsletter at yastrow.com Don't wait for the government. Which has a bigger effect on your success this year?
Your success this year depends more on what you do -- and what you persuade your customers to do -- than it depends on what happens with the economy. Clearly, none of you are waiting for the government stimulus package to be the answer to all of your problems. So... you need to put in place your own business stimulus package. Don't wait for the government's stimulus package to affect your world. Change your world yourself. How? Let's break your personal business stimulus package into two parts:
The first part of your business stimulus package: Persuading your customers to do things that impact your success. Here's the simple truth: You can only cut your costs so much. The biggest driver of your success is customer action:
In my recent 2009 Readiness Teleseminar I focused on Six Readiness Questions that will help you thrive in this economic meltdown. The first three questions focus on the connection between customer action and results:
The first part of your business stimulus package needs to focus on the microeconomic decisions and actions that your customers can make to impact your success. My observation: Most companies haven't fully thought through the connection between their customer's actions and the company's business results. My call to action: Think this through! Much more than any across the board cuts or belt-tightening, you will find that the biggest impact on your success in 2009 will happen when your customers act. So... make the identification of customer action and the encouragement of those actions your top priorities. I have many resources to help you with this action step:
Here are some recent newsletters and blog posts that give you more information:
And... you can always get in touch with me to discuss this further. My number is 847 686 0400. The second part of your business stimulus package: What you can do to to impact your success. The second part of my 2009 Readiness Teleseminar discusses three additional questions that focus on what you can do to impact your success:
If customer action drives your success, you need to focus on encouraging customers to act. To encourage customer action, you should concentrate on two fundamental questions:
If you can help your customers create clear, compelling, motivating beliefs about your company, those customers will act in ways that unleash the latent profit in your business. I also have several resources to help you with these questions:
Here are some recent newsletters and blog posts that will give you more insight:
Take Notice Talk to your friends, customers, vendors, etc. Are their companies depending more on the government and the economy to take care of them than they are depending on their own personal business stimulus package? How do you compare? How does your company compare? Are you waiting for things to get better, or are you doing what it takes to create your own future. (Check out this blog post: The Stallion or the Hay Wagon) Try this If you haven't done so already, download my 2009 Readiness Teleseminar, including the audio recording and the Learning Guide. Block off two complete mornings – with cell phones turned off and no other outside distractions – and work through the six questions with a group of colleagues from your company Need some help or encouragement? Call me for a pep talk: 847 686 0400.
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Would you like Steve to create a business stimulus package for your company? Call Steve at Join
the conversation:
Buy Steve's new book, We: The Ideal Customer Relationship In
We, you will learn: We is both a manifesto and a how-to guide that will change the way you interact with customers ... and change the way your customers think about you. More praise for We “When
Steve Yastrow Writes, I pay close attention. He is at once a wonderful
storyteller, a sophisticated purveyor of ideas, and an effective change
agent. I think We is a superb book-and I am mesmerized in particular
by Yastrow’s critical differentiation of ‘experience’
and ‘engagement’. Bravo!” "This is a fundamental shift in thinking that offers up a what's-next-beyond
experience marketing."
Download the Readiness Teleseminar MP3 and Learning Guide Get More Steve See this newsletter in your browser Read newsletters from the archive Read Steve's first book, Brand Harmony, to understand how every person in your company is important to the customer experience...
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer." - Seth Godin
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How to create relationship-building encounters, instead of relationship-eroding
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