Sarah Silverman for “The Great Schlep” (www.thegreatschlep.com) in which she asks Jewish college kids to persuade their grandparents who live in Florida to vote for Barack Obama.
Whatever your politics, religion, or opinions about this Sarah, you’ve got to be amused. (My Jewish grandmother, who used to live in Florida, voted for every Democratic candidate from FDR through Kerry, before she died in 2005. Not sure if she would have needed persuasion from The Great Schlep this year to keep her streak up.)
But, from a marketing point of view, will this work?