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Newsletter
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August 2010
Reflect Your Customers
Get Rid of Your But
July 2010
Improvisation: The Cure for Unpredictability
Advertising is the worst kind of marketing.
June 2010
The Bridge to the Best Idea
Attention! Do your customers give it to you?
How To: Do Differentiation Differently
May 2010
Do Differentiation Differently
Work With What You Are Given
April 2010
Meeting a Potential Customer for the First Time
Don't Be a "Vendor"
March 2010
The Way We Connect
Improvise your success.
February 2010
Tear up your elevator pitch.
Part Six: Does your marketing department get it done?
January 2010
Part Five: Does management allow its marketing professionals to succeed?
Part Four: Do you focus on internal marketing?
December 2009
Part Three: Most Companies Stop Marketing
Part Two: Good Marketing
Part One: How do you know if your company is doing good marketing?
November 2009
Strategic Kavanah
Choose Your Future
October 2009
Invent Your Future- Now
The Things That Matter
September 2009
We have seen the enemy, and it is...
Your business is not a slot machine
August 2009
The End of the Sales Pitch: Ditch the Pitch!
The Land of Ideas & Decisions: The Simple Lesson of Microeconomics in Tough Times
July 2009
The Post-Consumer Service Age (A Cinderella Story)
Across the board cuts are lazy
June 2009
Everyone Can Sell
The Encounter Habit
"Mine Your Own Business" System, Step 3: Mine it!
May 2009
"Mine Your Own Business" System, Step 2: Design it!
"Mine Your Own Business" System, Step 1: Find it!
April 2009
Mine Your Own Business: Unleashing Latent Profit
Easy Money: When you interact with your customers, is it a kiss or a slap?
March 2009
Brand Story Recalibration
Recalibration: Stop Tweaking. Start Recalibrating.
February 2009
What do you want to know? (Differentiation Ladder)
Your Business Stimulus Package
Janurary 2009
The Relationship Threshold
Survive or Thrive - Free Readiness Teleseminar MP3 download
December
2008
Opps. vs. Ops. - Saying "Yes" more than you say "No"
The
2009 Readiness Test
It's
time to invest: Developing your most valuable asset during tough economic
times
November
2008
I
believe I am loyal to you.
True Loyalty
October
2008
Dealing
with a Harsh Economy: The Window and the Mirror
Moments with presence
September
2008
The
Apple Farmer
We are not multi-taskers
August
2008
Making
it By Hand
Part 3: Brand Story
July
2008
Part
2: Brand Harmony
Part
1: Brand Essence
I hate scripting. I love jazz.
June
2008
Turning
Customer Loyalty Upside Down
Don't
Finish Anything
May 2008
Relationships
- a Key Driver of your Company's Value
What
is a Customer Relationship? Part Two
April 2008
What
is a Customer Relationship? Part One
Be Different:
Have a Relationship with your Customer
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