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Ditch the Pitch Habit #6: Don't Rush the Story
Ditch the Pitch Habit #5: Focus the Conversation on Your Customer
Let a Shared Story Emerge Through Your Conversation
Ditch the Pitch Habit #3: Create a Series of "Yeses"
Ditch the Pitch Habit #4: Explore and Heighten
Go with the Flow
Ditch the Pitch Habit #2: Size Up the Scene
Ditch the Pitch Habit #1: Think Input Before Output
Figure Out What's Going On
The Improvisation Instinct
The Decision Funnel
Find Your Customerís Path
The Persuasion Ensemble
I Don't Know What to Do. And I'm Okay With That.
Ignore the Economy
Imagine it's December 31...
Fundamental Marketing Truth #7
Another Fundamental Truth: “Complementary” is More Important Than “Consistent”
More Fundamental Truths of Marketing
The Fundamental Truths of Markering Part 2
The Fundamental Truths of Marketing Overview
Every Company Has Cash Registers
Measuring the Unmeasurable
Too Big Not to Fail
Invest in Jobs - Now!
Three Minutes Before Your Sales Call
Let's Talk About Us
Logical Pricing is Bad for Business
Be Aware. It's Only Human.
Show Me You Know Me
Don't Knock Her Story Out of Her Hands
Brand Entropy vs. Brand Harmony
Don't Stop the Conversation When You Hang Up the Phone
Marketing with Tabasco Sauce
How to Turn a Sales Conversation into a Shared Story
How to Propel a Sales Conversation Forward
How to Start a Sales Conversation
Cannibalize Yourself (Before Someone Else Does)
90 Seconds With Steve: You Are an Awesome Improviser
Why would they love you?
Quiver in Your Boots
To Achieve Success, You Need to Create Success
Sales Tip: Don't Think So Much
Say Less. Sell More.
Sales Tip: Don't Load the Slingshot
Will your customers be witnesses for you?
Ignore Your Mission Statement
Selling: Too Much, or Not Enough?
3 Tips for Better Sales Conversations
Letting the word in vs. Getting the word out
Your Powerful Personal Brand
Most People Are No Buts
Close Enough for Government Work
The Gentle Turn: From Not Selling to Selling
What businesses can learn from non-profits
Everything your customer says is true
You know the words, but not the music
What are your company's myths?
Definition of Marketing
Sales Conversation: Earning the right to be heard
What should you do the first week of the year?
Who do we intend to be?
Sales Pitch? Sales Conversation.
The #1 Sales Rule: Don't Talk about Yourself
The Top 5 Reasons Sales Pitches Don't Work
Write your sales story backwards
It's time for a break (The One Paragraph Rule)
Sales Tip - Leave things in your pocket
Do as you say, not as you do
Reflect Your Customers
Get Rid of Your But
Improvisation: The Cure for Unpredictability
Advertising is the worst kind of marketing.
The Bridge to the Best Idea
Attention! Do your customers give it to you?
How To: Do Differentiation Differently
Do Differentiation Differently
Work With What You Are Given
Meeting a Potential Customer for the First Time
Don't Be a "Vendor"
The Way We Connect
Improvise your success.
Tear up your elevator pitch.
Part Six: Does your marketing department get it done?
Part Five: Does management allow its marketing professionals to succeed?
Part Four: Do you focus on internal marketing?
Part Three: Most Companies Stop Marketing
Part Two: Good Marketing
Part One: How do you know if your company is doing good marketing?
Choose Your Future
Invent Your Future- Now
The Things That Matter
We have seen the enemy, and it is...
Your business is not a slot machine
The End of the Sales Pitch: Ditch the Pitch!
The Land of Ideas & Decisions: The Simple Lesson of Microeconomics in Tough Times
The Post-Consumer Service Age (A Cinderella Story)
Across the board cuts are lazy
Everyone Can Sell
The Encounter Habit
"Mine Your Own Business" System, Step 3: Mine it!
"Mine Your Own Business" System, Step 2: Design it!
"Mine Your Own Business" System, Step 1: Find it!
Mine Your Own Business: Unleashing Latent Profit
Easy Money: When you interact with your customers, is it a kiss or a slap?
Brand Story Recalibration
Recalibration: Stop Tweaking. Start Recalibrating.
What do you want to know? (Differentiation Ladder)
Your Business Stimulus Package
The Relationship Threshold
Survive or Thrive - Free Readiness Teleseminar MP3 download
Opps. vs. Ops. - Saying "Yes" more than you say "No"
2009 Readiness Test
time to invest: Developing your most valuable asset during tough economic
believe I am loyal to you.
with a Harsh Economy: The Window and the Mirror
Moments with presence
We are not multi-taskers
it By Hand
Part 3: Brand Story
2: Brand Harmony
1: Brand Essence
I hate scripting. I love jazz.
Customer Loyalty Upside Down
- a Key Driver of your Company's Value
is a Customer Relationship? Part Two
is a Customer Relationship? Part One
Have a Relationship with your Customer