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Yastrow & Company in the Media
Press Releases
New York, NY - 'WE'
CUSTOMER RELATIONSHIPS DELIVER BUSINESS RESULTS: New Book Connects the
Dots between the Customer, the Employee and the Bottom Line (PDF)
New York, NY - EVERYTHING
YOU KNOW ABOUT BRANDING IS WRONG, EXPERT ADVISES: GUESS WHO'S REALLY
IN CHARGE? (PDF)
Interviews
Listen to Steve's
second "Cool Friend" interview on tompeters.com
Steve Yastrow interviewed by Neil Cavuto on Fox Business Network
about Super Bowl advertising (January 31, 2008)
Read the transcript
of Steve's first "Cool Friend" interview on tompeters.com
L isten to the
interview with Steve on Imprint: Business Author Interviews with
Brian Oates (MP3)
Articles
Delta Sky Magazine - August 2008 - "On
Business"
Jerusalem
Post - February 13, 2008 - "American
marketing guru speaks to Israeli Nonprofit Organizations"
Book Review
The Dallas Morning News - "[In We] Mr. Yastrow challenges
marketing and sales to apply what it takes to build personal relationships
to business." Read
review
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