Yes, the economic news is bad. Yes, many companies are hurting. Yes, there is panic.
But … I can’t help but notice that many of the companies I’m talking to – clients, prospects and acquaintances – are doing well.
Everyone who manages to succeed in tough times has their own reason for that success. But one of the universal opportunities is to focus on your current customers. As I discuss in this post on tompeters.com, the untapped potential in most companies’ customer bases dwarfs the external, market-driven challenges those companies face. Have a look at this recent newsletter, The Apple Farmer, and ask yourself if you are making these same mistakes.
Keep your head up, and navigate well in tough times. And, count on your “We” customers to be there with you.