Steve Yastrow is a consultant, speaker and writer. He encourages his clients,
audiences and readers to reinvent how they connect with customers. Enjoy his
blog!
Want to read even more from Steve? Check out the Newsletter
Archive
True Loyalty isn’t created because one business offers customers a better deal than their competitors offer. True Loyalty happens when a customer has deep, meaningful, unquestioned beliefs about a company they buy from or a product they buy.
Today’s newsletter, I believe I am loyal to you, focuses on the connection between belief and loyalty. I’d love your comments, below. Do you agree with me?
Caroline and I have been talking a lot lately about the differences between True Loyalty and transactional loyalty ... she had an experience the other day that showcases this difference. Caroline ...
One week later, the Big Branding Story from the election is so obvious its not worth much more ink. Even more than the branding disparity between Clinton and Bush in ...
I'd like to hear your comments on my latest newsletter, True Loyalty. As I mentioned in my last post, I'm at the 2008 Loyalty Expo in Orlando, where 500 professionals are ...
I'm preparing my keynote speech for the 2008 Loyalty, Incentive and Reward Expo, this Monday, 11/5, in Orlando. Among the many issues I'm thinking about, ponder this one: Are your customers ...
Are you as tired as I am of hearing long lists of drug warnings and precautions during pharmaceutical TV ads? Do you really want to hear about unexpected weight gain, sudden ...
I address the headline's question in today's newsletter - Dealing with a harsh economy: The Window and the Mirror. The newsletter's premise is simple: Is the current economic crisis an excuse ...
This is not a policitcal blog. It focuses on connecting with customers, forming strong customer relationships, and related marketing issues. So ... read this as a marketing commentary. One of the pillars ...
We are living in a very interesting time. Pay attention: This will be history. .SHARETHIS.addEntry({ title: "Keep your eyes open", url: "http://yastrow.com/2008/keep-your-eyes-open.html" });
Last Sunday, after a weekend that included two trips to the theater, I wrote a post about how Murakami's Kafka on the Shore at Chicago's Steppenwolf Theater inspired me to ...
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
Sign up for Steve’s blog
Sign up for Steve’s newsletter
Subscribe for a Free Ebook!
Encounters:
The Building Blocks
of We Relationships
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.
![[Post to Twitter]](http://yastrow.com/wp-content/plugins/tweet-this/tweet-this-small.png)
Tweet This
| Posted in » 