Latest Latent Profit Posts

How Will You Ring in 2019?
Enjoy a Successful 2018 by Planning Backwards If you want to have a successful year, don’t start out by focusing on what you want to do in January. Instead, determine where you want to be next...
Strategy Should Make You Money Now
“We don’t have time for strategy. We need to make some money now.” “Strategy is all about theory. What we need is action.”  These kinds of statements, while common, are misguided....
Preference and Profitability
There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient company in your marketplace. However, the most lucrative way to drive profits is through customer...

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