Latest Latent Profit Posts

Strategy Should Make You Money Now
“We don’t have time for strategy. We need to make some money now.” “Strategy is all about theory. What we need is action.”  These kinds of statements, while common, are misguided....
Preference and Profitability
There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient company in your marketplace. However, the most lucrative way to drive profits is through customer...
Welcome! How to Onboard Employees to Your Brand
I believe this: Your external brand can never be better than your internal brand. What this means: Your employees' understanding and beliefs about your company is a limiting factor to what...

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