Latest Ditch the Pitch Posts

How Not to Fail at Retail
A friend of mine recently went to Crate and Barrel to buy a couch. The store didn’t stock the color she wanted, so the sales clerk said, “You can just go buy it online.” She took his advice,...
It’s not about Michael Jordan. It’s about you.
Your customers care a whole lot more about themselves than they care about your products or your messages.  That’s why your marketing and sales communications shouldn’t focus on your products. ...
[VIDEO] 5 Tips to Sell More Now
Let’s face it, we all want to sell more, and we all want to sell more NOW! Here are five short video tips to help you sell more now:   Turn Every Presentation Into A Conversation Our...
Persuade with the Power of Spoken Language
Humans respond to spoken language and written language differently. So, ditch your PowerPoint when selling! Spoken language encourages your customer to think, interact and converse with you. Talk...
Find Your Customer’s Urgency
Imagine... you're talking to a customer, eager to close the sale.  You're ready to move things forward, but your customer is not displaying the same urgency. What do you do?  How do you get...
Learn to Be Alert with this Sales Role-Play Video
The first Ditch the Pitch Practice is to be alert to your customer. In this video, I'm joined by Senior Strategy Consultant Danielle Zaft in a role-playing sales conversation that shows what happens...

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