Latest Brand Harmony Posts

How Not to Fail at Retail
A friend of mine recently went to Crate and Barrel to buy a couch. The store didn’t stock the color she wanted, so the sales clerk said, “You can just go buy it online.” She took his advice,...
Watch What This Musical Genius Can Teach You About Extraordinary Customer Experiences
How’s your customer experience?  Is it “ok?” “Good?” Imagine if your customer experience was “AMAZING.” Imagine if you took the ordinary and made it extraordinary. As I’ve written...
Strategy Should Make You Money Now
“We don’t have time for strategy. We need to make some money now.” “Strategy is all about theory. What we need is action.”  These kinds of statements, while common, are misguided....

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