Latest Brand Harmony Posts

How to Help B2B Prospects Convince Colleagues
A B2B client called me recently and shared this frustration: “A senior executive was very interested in working with us, and his company would be a great fit for our product. But after he met with...
Marketing is for Humans
The subject line caught my eye, promising a free download on “The State of Marketing,” so I opened the email from salesforce.com. I started reading the report, and, at first, I liked what I...
Your Most Powerful Competitive Advantage
Your Most Powerful Competitive Advantage We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production. Sure, these are important, but...

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