Latest Brand Harmony Posts

Strategy Should Make You Money Now
“We don’t have time for strategy. We need to make some money now.” “Strategy is all about theory. What we need is action.”  These kinds of statements, while common, are misguided....
Preference and Profitability
There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient company in your marketplace. However, the most lucrative way to drive profits is through customer...
Bricks and Mortar as a Metaphor for Marketing
Here are two kinds of statements I have heard from executives over the past few weeks: “People think they can do business over text or email, but that will never work as well as interacting...

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