Latest Brand Harmony Posts

Marketing is for Humans
The subject line caught my eye, promising a free download on “The State of Marketing,” so I opened the email from salesforce.com. I started reading the report, and, at first, I liked what I...
Your Most Powerful Competitive Advantage
Your Most Powerful Competitive Advantage We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production. Sure, these are important, but...
How Not to Fail at Retail
A friend of mine recently went to Crate and Barrel to buy a couch. The store didn’t stock the color she wanted, so the sales clerk said, “You can just go buy it online.” She took his advice,...

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