Interview – Super Bowl Advertising is Stupid

Here’s my interview with Neil Cavuto on Fox Business Network, talking about the waste of Super Bowl advertising.

A couple of days after The Super Bowl, but a timeless message!

[youtube:http://www.youtube.com/watch?v=5BOLT6aZo9s]

Watch on YouTube.

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Posted in Customer Encounters, Marketing
5 comments on “Interview – Super Bowl Advertising is Stupid
  1. Thanks for reminding me again why I never, ever watch that sorry excuse for a news channel. Although it’s too bad that you were offered up as token resistance, it’s still fantastic publicity for you. I bet your message got through to some people.

  2. Brian Oates says:

    A little unfair to be on the network airing the superbowl…
    Saying a product was blogged about doesn’t say if it was positive or negative. Gotta love statistics.

    • Yeah, name mentions don’t put money in the cash register. The work you do, Brian, at daxle.net is a much better example of a communication that sticks. You may reach fewer people, but for each individual person who pays attention to an in-depth interview, you can have a much bigger impact than when that one person pays attention to a Super Bowl ad. For 99% of businesses in the world it’s not how many people you talk to that counts, but the impact of each individual encounter.

  3. bonnieL says:

    @Michael – can you name any other news show that isn’t a sorry excuse for a news show?

    @Brian – Bingo! Never bite the hand that feeds you.

    @Steve – not sure any other TV show would have been more in your favor Steve – that’s how they survive. Same happens when we try to tell your “We” story to ad agencies.

    Curious, did your hits go up any during Cavuto’s show?
    Also wanted to tell you I thought you came off authentically, and that’s a positive.

    bonnieL
    triiibe on!

  4. Bonnie –

    Yes, hits went way up. But that still doesn’t prove the value of mass media. Book sales did not go up. (Jerk didn’t even mention my books)

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