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Consulting Testimonials
"We have seen a lot of internal benefits—huge benefits—from Steve's input. Steve is unlike any other consultant I've ever worked with. He takes a genuine, deep-seated interest in our business. He's very intuitive and is able to identify problem issues quickly. We wouldn't be as far along on achievement of our long-term growth strategy if we hadn't actively and aggressively pursued Steve's Brand Harmony." - Michael MacDonald, Executive VP Sales and Marketing, American Licorice Co.
"Steve Yastrow has provided a roadmap for viewing the company from the consumers' perspective and then aligning the entire organization to be the marketing engine. Like all great concepts, it is deceptively simple once someone has pointed the way." - Dave Baney, McDonald's Corp. - Oak Brook, Ill.
"Our company had been struggling for quite a while to find a concise, compelling brand position for our firm. Working with us, Steve and his team cracked through to find our unique brand perception. From there, they created an easy to communicate message for our firm. Steve's concept of Brand Harmony has changed the way we view the marketplace. Employees now understand that they are a big influencing factor in the way our customers think about our firm." - Nancy Reiser, VP of Marketing, The Johnsson Group - Chicago
"Steve Yastrow is as the forefront of the next evolution in marketing. We have implemented many of his innovative ideas described in his new groundbreaking book We at Kimpton and have seen many positive results in property performance and customer loyalty as a result." - Mike Depatie, CEO, Kimpton Hotels & Restaurants
"Horizon Bancorp has partnered with Steve to develop our integrated and comprehensive marketing message, and as a result of his excellent work his new book is required reading for all of our employees." - Craig Dwight, Chairman & CEO, Horizon Bancorp
"Steve's work with my organization on branding has had a fundamental impact on the way we approach our business. His wisely-crafted and thoughtful delivery of consistent messages resonate with management, staff, and customers alike." - Mary Lynn Fayoumi, President, Management Association of Illinois - Downers Grove, Ill.
"We are using this model and it has made a huge difference. It is critical for success." - Julie R. Dann, Dann Insurance - Bannokburn, Ill.
"Steve Yastrow is an incisive thinker with a bone-deep grasp of the soul of the marketing process. He tolerates no foggy thinking, goes direct to the jugular where market-share and shareholder returns reside." - Burt Dubin, Speaking Business Success Systems - Kingman, Ariz.
"I have learned from Steve, as from no other marketing consultant, how deeply the concept of branding needs to be integrated into an organization in order to achieve real results." - Bob Beaird, American Express - Chicago
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