Improvising sales conversations – ditching the pitch – isn’t difficult, if you form the right habits. In today’s newsletter, The Seven Ditch the Pitch Habits, I share an overview of those habits.
Like the rest of our lives, practice and continued use is the key to creating great habits. The best time to start practicing these habits? Now!
Read the newsletter: The Seven Ditch the Pitch Habits
Does it irritate you when a sales person talks too much? (It irritates me!)
Doesn’t it make him or her less effective? (I think so!)
Today’s newsletter, Say Less. Sell More., focuses on this key principle of selling: Talk less.
I was speaking with a very busy non-profit executive the other day, discussing how he’s juggling all of the demands on his time.
“How much time are you spending on fundraising?” I asked.
“Not enough,” he answered.
After a pause he added, “but too much.”
What about you? Are you spending not enough, but too much, time selling? See today’s newsletter.
What’s my answer when somebody asks me for 3 Tips for Better Customer Conversations?
You don’t want to miss these tips… they can help you improve your conversations today.
Read the newsletter: “3 Tips for Better Customer Conversations“
Steve writes in today’s newsletter, Sales Conversations: Earning the right to be heard, “The first thing we need to do, if we want customers to listen to us, is to earn the right to be heard.”
This solution is part empathy and part smart selling – if we want our customers to listen to us, we must first listen to them and learn what they care about. We know this as a general rule, but how many of us earn the right to be heard each and every time we talk with a customer or prospect?
Get some sales inspiration. Read today’s newsletter, Sales Conversations: Earning the right to be heard.
Steve’s newsletter today, Sales Pitch? Sales Conversation, is a call-to-arms for real, human selling. Replace your sales pitches with sales conversations, and you will be a more successful salesperson (even if you don’t think you can sell).
Steve writes, “Any time you are giving a sales pitch, you will be better off with a sales conversation. Anytime. No exceptions.”
Don’t you want to read more?
Read today’s newsletter: Sales Pitch? Sales Conversation.
Yes, tear up your elevator pitch. Tear it into little pieces. Want to know what to do with the little pieces? Read today’s newsletter, Tear up your elevator pitch.
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- Tom Peters
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- Seth Godin
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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