Blog Archives

[VIDEO] Ditch the Pitch to Network!

On Steve's Mind: a Newsletter

Networking is the foundation of any salesperson’s success. Watch my networking video to learn how you can be a welcome networker in any situation– professional or personal. You just have to practice Ditching the Pitch. Watch the video: Ditch the Pitch to Network!

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Newsletters, Sales

[VIDEO] Timing is Everything!

The improvisational technique of When Before What is critical in your career. Marketing and sales speaker Steve Yastrow challenges the AVI National Sales Meeting audience to get the timing right. Watch the keynote video: Timing is Everything!  Related Posts: [VIDEO] Your

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Posted in Customer Encounters, Ditch the Pitch, Improvisation, Internal Marketing, Sales

[VIDEO] Steve Yastrow’s 3 Laws of Marketing and Sales

Every question about sales or marketing can be answered by Steve Yastrow’s three fundamental laws. Watch as he introduces these laws to the audience at AVI’s National Sales Meeting. Watch the keynote video: Steve Yastrow’s 3 Laws of Marketing and Sales

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Posted in Brand Harmony, Invent Your Future, Marketing, Sales

[VIDEO] Employee Beliefs are the Foundation of Your Success

If customer action creates your success, employee beliefs are the foundation of success. At the AVI National Sales Meeting, marketing and sales speaker Steve Yastrow reveals how employee beliefs about your company directly impact your results. Watch the keynote video: Employee

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Invent Your Future, Latent Profit, Marketing, Sales

Break the Bid Mentality

On Steve's Mind: a Newsletter

Here’s a  tough B2B sales challenge: Buyers who think they know exactly what they need, and believe that their purchase decision should be based on finding a supplier who can fulfill these pre-determined needs at the lowest price. Because they

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Newsletters, Sales

4 Ways to Keep the Magic Alive After the Sales Call

On Steve's Mind: a Newsletter

“During our meeting the customer was really excited about working with me.  I was certain I’d be able to close this sale. But then I was never able to get him to answer my phone calls or emails after that.”

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Newsletters, Sales

Oops! Make Accidents Work

Hey, no salesperson is perfect. You need to make accidents work for you, and I explain this improv concept for use in your sales conversations. Related Posts: Sales Pitches Don’t Work! Ditch the Pitch Habit #6: Don’t Rush the Story

Posted in Ditch the Pitch, Improvisation, Newsletters, Sales

The Most Dangerous Thing About an Elevator Pitch

Think you know what it is? Related Posts: Buy Now – Save $3 on Ditch the Pitch Detecting The Pitch Tear up your elevator pitch Why I don’t believe in the “Elevator Pitch”

Posted in Ditch the Pitch, Newsletters, Sales

Ditch the Pitch – It’s Up to You!

My book Ditch the Pitch gives salespeople tools to ditch their sales pitch and engaged in persuasive sales conversations. Making it happen is up to you! Related Posts: Ditch the Pitch and Engage in Sales Conversations Give Your Employees Tools

Posted in Ditch the Pitch, Sales

The Importance of Callbacks

‘Callbacks’ is an improv technique perfectly suited to sales conversations and building customer relationships. Watch to learn how to apply this technique in your sales efforts. Related Posts: [VIDEO] Timing is Everything! 6 Tips for Building Customer Relationships on the

Posted in Conversation, Ditch the Pitch, Improvisation, Sales
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