Archive for the ‘Mine Your Own Business’ Category
Tuesday, May 19th, 2009 |
In today’s newsletter, I focus on the 2nd step of the Mine Your Own Business System: Design it.
Designing how you unleash latent profit requires you to address two very important questions:
- What do we want customers to believe about us?
- How are we going to encourage them to believe it?
How well is your organization able to answer these questions? If your answer is “not well,” what are you doing to address these important questions? Please share your comments!
For more an overview of the Mine Your Own Business System, please see my newsletter from 4 weeks ago. For more information on Step 1: Find it!, please see my newsletter from 2 weeks ago.
Posted in latent profit, Mine Your Own Business | 2 Comments »
Tuesday, May 5th, 2009 |
Steve has a new newsletter today explaining Step 1: Find it! of the “Mine Your Own Business” System. Before you can mine your business for latent profit, you have to know where the gold is. Steve gives some great examples in this newsletter, and I’m sure reading it will inspire you to put on your miner’s helmet and pick up your pick-axe. We’d love to hear how you are putting this system to work, so leave us some comments about where you are finding the latent profit in your business.
Posted in Event, latent profit, Mine Your Own Business | No Comments »
Tuesday, April 21st, 2009 |
Your business is practically bursting with profit that you haven’t yet tapped into. Go ahead, grab it!
How? By “Mining Your Own Business.”
Today’s newsletter provides an overview of the “Mine Your Own Business” System. Use this system to start unleashing the latent profit in your business.
And, of course, please share your comments below on what it takes to “Mine Your Own Business.”
Posted in Announcements, latent profit, Mine Your Own Business | No Comments »
Steve’s Books
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
Steve is the author of
Brand Harmony and the newly published
We:
The Ideal Customer Relationship. Learn more and order direct from our
Products
page, or from
Amazon.
About Steve Yastrow and Yastrow & Company
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.
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