Blog Archives

Your Most Powerful Competitive Advantage

Your Most Powerful Competitive Advantage We tend to think that our competitive advantages are based on our products’ performance, or our low costs of production. Sure, these are important, but they are not your biggest sources of competitive advantage. Your





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Posted in Brand Harmony, Conversation, Customer Encounters, Interviews, Loyalty, Marketing, Newsletters, Next-Level Success, Observations, Sales

How Not to Fail at Retail

A friend of mine recently went to Crate and Barrel to buy a couch. The store didn’t stock the color she wanted, so the sales clerk said, “You can just go buy it online.” She took his advice, and bought





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Posted in Brand Harmony, Conversation, Customer Encounters, Ditch the Pitch, Marketing, Newsletters, Sales, We relationships

Watch What This Musical Genius Can Teach You About Extraordinary Customer Experiences

How’s your customer experience?  Is it “ok?” “Good?” Imagine if your customer experience was “AMAZING.” Imagine if you took the ordinary and made it extraordinary. As I’ve written and spoken about over the years, the concept of Brand Harmony describes





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Posted in Brand Harmony, Customer Encounters, Marketing, Newsletters

Strategy Should Make You Money Now

On Steve's Mind - Ideas and Action Steps for Next-Level Business Results

“We don’t have time for strategy. We need to make some money now.” “Strategy is all about theory. What we need is action.”  These kinds of statements, while common, are misguided. Strategy is definitely about action, and it is certainly





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Posted in Brand Harmony, Invent Your Future, Latent Profit, Marketing, Newsletters, Next-Level Success

Preference and Profitability

On Steve's Mind - Ideas and Action Steps for Next-Level Business Results

There are many ways to drive profit. One way is to be the low-cost provider, or be the most efficient company in your marketplace. However, the most lucrative way to drive profits is through customer preference. When your customers prefer





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Posted in Brand Harmony, Latent Profit, Loyalty, Marketing, Newsletters

Bricks and Mortar as a Metaphor for Marketing

On Steve's Mind - Ideas and Action Steps for Next-Level Business Results

Here are two kinds of statements I have heard from executives over the past few weeks: “People think they can do business over text or email, but that will never work as well as interacting directly with someone, face to





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Posted in Brand Harmony, Marketing, Newsletters, Observations

Welcome! How to Onboard Employees to Your Brand

On Steve's Mind: a Newsletter

I believe this: Your external brand can never be better than your internal brand. What this means: Your employees’ understanding and beliefs about your company is a limiting factor to what your customers can understand and believe about your company. A comprehensive and effective





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Posted in Brand Harmony, Internal Marketing, Invent Your Future, Latent Profit, Marketing, Newsletters

[Video] Cutting Through the Clutter is Impossible, But There’s a Better Way!

Americans are exposed to over 5000 marketing messages every day. How could you possibly cut through that clutter? Watch this excerpt from my keynote speech at LINE-X’s National Franchise Meeting to find out!   Watch the keynote video: Cutting Through





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Posted in Conversation, Customer Encounters, Loyalty, Marketing, We relationships

[Video] Your #1 Job is Motivating Customers

Of all the things you could be doing, nothing is more critical than motivating customers. Watch this excerpt from my keynote speech at LINE-X’s National Franchise Meeting. Watch the keynote video: Your #1 Job is Motivating Customers  Related Posts: [Video]





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Posted in Customer Encounters, Latent Profit, Marketing

[Video] What Creates Your Success

What is the #1 thing that creates your success? Watch this excerpt from my keynote speech at LINE-X’s National Franchise Meeting to find out! Watch the keynote video here: What Creates Your Success Related Posts: [Video] Cutting Through the Clutter





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Posted in Conversation, Customer Encounters, Invent Your Future, Latent Profit, Marketing, We relationships
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Testimonials
Rancho La Puerta has enjoyed continued success because of the work we did with Yastrow and Company. Together, we implemented business strategies that have contributed to our success. Steve and his team truly believe in our brand, and our experience with them was empowering, fun and a great learning opportunity. I highly recommend Yastrow and Company to any business that needs help building the bottom line

Roma Maxwell

Roma Maxwell, Director of Sales and Marketing, Rancho La Puerta
Steve put together a program that produced spectacular results, and the quality of our communication and customer satisfaction is vastly improved. I’ve been in business for 40 years, and Steve’s the first consultant that I’ve gotten my money’s worth from. We’re going to continue to work with Steve and the bright, energetic people that are on his team.

Jim Winter

COO, Dimension Design
Craig Dwight
Steve’s approach to integrating all customer contacts into a comprehensive marketing message is a must in today’s information age. We have partnered with Steve to develop our integrated and comprehensive marketing message, and as a result of his excellent work, his new book is required reading for all of our employees.

Craig Dwight

Chairman & CEO, Horizon Bancorp
Alex von Bidder
Steve Yastrow's teachings are applicable to any business that values long-standing success based on personal relationships.

Alex von Bidder

Managing Partner, The Four Seasons Restaurant, New York
Jennifer Whelan
“Steve’s workshops helped bring out what is best at Acuative. His insights were fresh and long-lasting—we continue to use his tools and approach years later.”

Jennifer Whelan

Vice President of Marketing, Acuative
Chris Tucker
Steve is a creative and collaborative speaker who communicates his ideas clearly and concisely. He immediately understood our business needs and provided a better perspective on how our customers see us as a company. I have referred Steve to our customers in the past and I will continue to do so. He’s intuitive and has a unique way of looking at business. Steve has the experience to turn a project into something extremely valuable for any organization. I strongly recommend working with Yastrow and Company.

Chris Tucker

Director of Business Development, MBX Systems
I give Steve two thumbs up—five thumbs up, if I had that many!

Roma Maxwell

Roma Maxwell, Director of Sales and Marketing, Rancho La Puerta
Doug Ducey
In one morning, Steve re-energized the way we look at marketing. The only question we had at the end of the session was, ‘When can we get him back?'

Doug Ducey

CEO & Chairman, Cold Stone Creamery, Governor of Arizona
Yastrow and Company introduced Brand Harmony and their Be the Brand concept to our team at Jenny Craig.  I believe these new ideas contributed in helping us triple the company's revenue during my years as CEO.

Jim Evans

former President and CEO, Jenny Craig
Mike Depatie
Steve Yastrow is at the forefront of the next evolution in marketing. We have implemented many of his innovative ideas... and have seen very positive results.

Mike Depatie

CEO, Kimpton Hotels and Restaurants
Jennifer Whelan
Our work with Yastrow and Company yielded the best long-term value of any consulting engagement we’ve ever had. As we grow and expand internationally, Acuative continues to depend on the branding approach and marketing tools Steve and his team developed. Yastrow and Company genuinely partnered with us, were exceptionally responsive and remain committed to our success.

Jennifer Whelan

Vice President of Marketing, Acuative
Ditch the Pitch is a great read-- interesting, fun, and easy to follow. And I’ve already seen the concepts work. Just yesterday, I called a client and had a conversation that was 95% about the client, as the book suggests. At the end of the call, he sent a new matter my way. I ditched the pitch and it resulted in new business.

Attorney

Chicago, IL
Alex von Bidder
In these high pressure times of bite-size communications we all hunger to be listened to and cared for individually. Our customers know great hospitality, the kind that is not about selling but treating their needs as our highest priority. Steve Yastrow’s teachings are applicable to any business that values long-standing success based on personal relationships.

Alex von Bidder

Managing Partner, The Four Seasons Restaurant, New York
David Sank
I highly recommend Yastrow and Company to any business that is intent on enhancing their customer experience. Prior to working with Steve, we were communicating various messages to customers. Steve and his team helped us achieve a cohesive brand message that we as a company live daily. Steve is an incredible listener and learned the nuances of our business rapidly. I can’t imagine anyone Yastrow and Company couldn’t help.

David Sank

President and CEO, Calico Cottage
Chris Miller
I rarely book speakers more than once. But I’ve used Steve four times! Steve has our association’s interest at heart and works tirelessly to deliver customized programs. He always ranks highly with our affiliates because he is outcome-focused, fast-paced and highly engaging. Anyone looking for insight and understanding into marketing, branding and sales should book Steve!

Chris Miller

Executive Director, Professional Systems Network International
We have seen huge benefits from Steve's input. Steve is unlike any other consultant I've ever worked with. He takes a genuine, deep-seated interest in our business. He is intuitive and able to identify problem issues quickly. We wouldn't be as far along in acheiving of our long-term growth strategy if we hadn't actively and aggressively pursued Steve's Brand Harmony.

Michael MacDonald

Executive VP Sales and Marketing, American Licorice Co.
Rhoda Olsen
Steve Yastrow has clearly described the emotional reality of customer relationships and their impact on profitable business growth.

Rhoda Olsen

President, Great Clips for Hair
Rancho La Puerta has enjoyed continued success because of the work we did with Yastrow and Company. Together, we implemented business strategies that have contributed to our success. Steve and his team truly believe in our brand. I highly recommend Yastrow and Company to any business that needs help building the bottom line.

Roma Maxwell

Director of Sales and Marketing, Rancho La Puerta
Marc Allen
We are absolutely better off after engaging Yastrow and Company. They helped us look at our business from our clients’ perspective, resulting in a cultural shift throughout our organization. These changes have made a big impact - we’ve gained new clients and strengthened relationships with existing clients. The investment was well worth it.

Marc Allen

Vice President of Sales, AMD Industries
Ward Alles
Steve Yastrow knows his stuff. That's why our management team has read all of his books. And that's why we've had him as a keynote speaker at both client and employee events. From creating brand alignment, to selling more effectively, to providing top-notch customer service, Steve offers words of wisdom based on real-life experiences. He always engages his audiences with questions, interactive exercises and great storytelling that keep you coming back for more. Read Steve's books. Then book Steve. You'll be glad you did.

Ward Alles

CEO, Core Creative
Tom Peters
When Steve Yastrow writes, I pay close attention.

Tom Peters

Founder, Tom Peters Company
Kathleen Phillips
Not only is Steve's content sound, but the energy he displays in delivering it will knock your socks off.

Kathleen Phillips

Ernst & Young, Chicago, IL