Blog Archives

[VIDEO] A Strong Internal Brand Defined

Your brand with customers can never be more powerful than your brand with employees. Sales and marketing speaker Steve Yastrow motivates the AVI National Sales Meeting audience with his definition of a strong internal brand. Watch the keynote video: A Strong

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Posted in Brand Harmony, Internal Marketing, Marketing

Marketing is Mostly Human

On Steve's Mind: a Newsletter

The invention of advertising was a boon for sellers, merchants and craftsmen. Ads allowed them to delegate some of the hard work of customer communication to newspapers, signs and, eventually, radio, television and other media. In the last 20 years,

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Posted in Brand Harmony, Conversation, Customer Encounters, Marketing, Newsletters

[VIDEO] Steve Yastrow’s 3 Laws of Marketing and Sales

Every question about sales or marketing can be answered by Steve Yastrow’s three fundamental laws. Watch as he introduces these laws to the audience at AVI’s National Sales Meeting. Watch the keynote video: Steve Yastrow’s 3 Laws of Marketing and Sales

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Posted in Brand Harmony, Invent Your Future, Marketing, Sales

[VIDEO] Employee Beliefs are the Foundation of Your Success

If customer action creates your success, employee beliefs are the foundation of success. At the AVI National Sales Meeting, marketing and sales speaker Steve Yastrow reveals how employee beliefs about your company directly impact your results. Watch the keynote video: Employee

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Invent Your Future, Latent Profit, Marketing, Sales

[VIDEO] Every Employee is in the Marketing Department

To create great customer experiences, every employee must come together and deliver the experience! Steve Yastrow motivates AVI employees to be the brand at the National Sales Meeting. Watch the keynote video: Every Employee is in the Marketing Department  Related Posts:

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Latent Profit, Marketing

3 Ways to Get on Customers’ Radar

On Steve's Mind: a Newsletter

I just received an email touting the value of putting logos on merchandise. It claimed that a cap receives 3,136 impressions over its lifetime. My first question: So what? My next questions: Did it sell anything? Did it change anyone’s

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Posted in Brand Harmony, Conversation, Customer Encounters, Ditch the Pitch, Marketing, Newsletters, Observations

[VIDEO] Experience Beats Advertising Every Time

The experiences your customers have with your company outweigh the impact your advertising and marketing have on them. And this is coming from a branding guy! Steve Yastrow shares a compelling example at the AVI National Sales Meeting. Watch the

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Posted in Brand Harmony, Customer Encounters, Loyalty, Marketing, Observations

[VIDEO] What Do Your Customers Believe about You?

Steve Yastrow inspires the audience at the AVI National Sales Meeting to help their customers develop rich, compelling beliefs about the brand. Watch the keynote video: What Do Your Customers Believe About You?  Related Posts: [VIDEO] Experience Beats Advertising Every Time

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Posted in Brand Harmony, Customer Encounters, Invent Your Future, Latent Profit, Marketing

[VIDEO] Surprise! You Don’t Create the Profits in Your Business

Steve Yastrow reveals a shocking revelation– no matter what you do, you don’t create the profits in your business! Watch as he reveals how success is made at the AVI National Sales Meeting. Watch the keynote video: Surprise! You Don’t Create

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Posted in Brand Harmony, Customer Encounters, Invent Your Future, Latent Profit, Marketing

The Myth of the Average Customer

On Steve's Mind: a Newsletter

Have your heard any of these generalizations about Millennials?  They feel entitled. They don’t want to work hard. They’d rather text than talk.  If you’ve heard these comments, do you believe them? If you’re a marketer or salesperson, have these generalizations

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Posted in Brand Harmony, Customer Encounters, Marketing, Newsletters
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