Archive for the ‘latent profit’ Category
Wednesday, October 19th, 2011 |
As Shakespeare wrote in Twelfth Night, “some are born great, some achieve greatness and some have greatness thrust upon them.”
In our day and age of meritocracy, greatness usually comes only from achievement, not from birth or happenstance. So, we then have the question: “How do you achieve success?”
In today’s newsletter, To Achieve Success You Need To Create Success, I share a an insight I heard recently that sheds light on this question. On the surface, it’s simple, but, then again, sometimes the most important ideas are simple.
Read the newsletter: To Achieve Success You Need To Create Success
Posted in Invent Your Future, latent profit, Wisdom from everyday life | 3 Comments »
Saturday, September 26th, 2009 |
Please have a look at my latest post on tompeters.com, The Follies of Marketing Measurement.” There are already a number of thoughtful comments. (Which usually happens at tompeters.com … great community)
The post focuses on the myopia inherent when an executive says, “If you can’t measure it, it’s not worth doing.” What BS. There are many things that can’t be measured directly that are worth doing.
Here’s a paragraph I left out of the tompeters.com version of the post … it was a long post, and I thought this idea was more appropriate on my site:
As usual, the marketing world is somewhere between 150 and 200 years behind other areas of intellectual thought. The 19th century transcendentalist movement, so closely aligned with thinkers such as Ralph Waldo Emerson and Henry David Thoreau, was a direct reaction against materialist thinking. By “materialism” I don’t mean Valley Girl let’s-buy-Prada materialism. I refer to the idea that all of our knowledge must come from what we experience in the material world. Transcendentalism recognized that our minds have the ability to go beyond, or transcend, the realm of our direct experience, and that it is possible for a thinking person to determine things that fall beyond the reach of the five senses.
Leaving out that paragraph forced me to edit the last lines. Here are the originals:
Don’t let your boss get away with being a myopic materialist. Transcend the mundane measures, and create real ROI.
The late 20th century brought with it a surge in materialist thinking … we became so arrogant of our ability to understand how the world works, this time trusting not only our five senses but the technological tools that we developed to aid those senses. Maybe one of the good things that will come from this economic meltdown, not predicted by the materialist financial analysts and their models, will be less blind trust in empiricism, and more trust in the human mind’s ability to infer. (Interestingly, so many of the stories I’ve heard of people who predicted this economic mayhem are not about spreadsheet-prognoses, but about people “transcending” the hard data and using their intuition to sense trouble.)
Use the numbers. Dissect them. Disaggregate them. Look at them from many angles. Understand them. And then, look past the numbers and make the right decision.
Posted in latent profit | No Comments »
Tuesday, September 8th, 2009 |
Today’s newsletter, Your Business Is Not A Slot Machine, is about reducing the element of chance in your marketing efforts.
Revenue generation doesn’t need to be a game of chance! It’s too important!
Please share your comments below.
Posted in latent profit | No Comments »
Tuesday, June 2nd, 2009 |
Today’s newsletter focuses on the 3rd and final step of The Mine Your Own Business System, discussing the role every person in your company plays in unleashing latent profit. Please comment below!
If you want to read the other articles in this series, you can find them here:
Remember, there is significant profit lurking just below the surface of your business. The Mine Your Own Business System focuses on the connection between employees, customers and profits. Go ahead, Mine it!
Posted in latent profit | 2 Comments »
Tuesday, May 19th, 2009 |
In today’s newsletter, I focus on the 2nd step of the Mine Your Own Business System: Design it.
Designing how you unleash latent profit requires you to address two very important questions:
- What do we want customers to believe about us?
- How are we going to encourage them to believe it?
How well is your organization able to answer these questions? If your answer is “not well,” what are you doing to address these important questions? Please share your comments!
For more an overview of the Mine Your Own Business System, please see my newsletter from 4 weeks ago. For more information on Step 1: Find it!, please see my newsletter from 2 weeks ago.
Posted in latent profit, Mine Your Own Business | 2 Comments »
Tuesday, May 5th, 2009 |
Steve has a new newsletter today explaining Step 1: Find it! of the “Mine Your Own Business” System. Before you can mine your business for latent profit, you have to know where the gold is. Steve gives some great examples in this newsletter, and I’m sure reading it will inspire you to put on your miner’s helmet and pick up your pick-axe. We’d love to hear how you are putting this system to work, so leave us some comments about where you are finding the latent profit in your business.
Posted in Event, latent profit, Mine Your Own Business | No Comments »
Tuesday, April 21st, 2009 |
Your business is practically bursting with profit that you haven’t yet tapped into. Go ahead, grab it!
How? By “Mining Your Own Business.”
Today’s newsletter provides an overview of the “Mine Your Own Business” System. Use this system to start unleashing the latent profit in your business.
And, of course, please share your comments below on what it takes to “Mine Your Own Business.”
Posted in Announcements, latent profit, Mine Your Own Business | No Comments »
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About Steve Yastrow and Yastrow & Company
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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