Blog Archives

[VIDEO] Steve Yastrow’s 3 Laws of Marketing and Sales

Every question about sales or marketing can be answered by Steve Yastrow’s three fundamental laws. Watch as he introduces these laws to the audience at AVI’s National Sales Meeting. Watch the keynote video: Steve Yastrow’s 3 Laws of Marketing and Sales

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Posted in Brand Harmony, Invent Your Future, Marketing, Sales

[VIDEO] Employee Beliefs are the Foundation of Your Success

If customer action creates your success, employee beliefs are the foundation of success. At the AVI National Sales Meeting, marketing and sales speaker Steve Yastrow reveals how employee beliefs about your company directly impact your results. Watch the keynote video: Employee

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Invent Your Future, Latent Profit, Marketing, Sales

From Now to New: 6 Questions to Shape Your Business Future

I just spent three days at the National Speakers Association annual conference, “Influence 2016.”  This conference included a lot of discussions about innovating and creating a better future for your business. This focus is not surprising, since most speakers are

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Posted in Invent Your Future, Latent Profit, Newsletters

[VIDEO] What Do Your Customers Believe about You?

Steve Yastrow inspires the audience at the AVI National Sales Meeting to help their customers develop rich, compelling beliefs about the brand. Watch the keynote video: What Do Your Customers Believe About You?  Related Posts: [VIDEO] Experience Beats Advertising Every Time

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Posted in Brand Harmony, Customer Encounters, Invent Your Future, Latent Profit, Marketing

[VIDEO] Surprise! You Don’t Create the Profits in Your Business

Steve Yastrow reveals a shocking revelation– no matter what you do, you don’t create the profits in your business! Watch as he reveals how success is made at the AVI National Sales Meeting. Watch the keynote video: Surprise! You Don’t Create

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Posted in Brand Harmony, Customer Encounters, Invent Your Future, Latent Profit, Marketing

What If Your Company Never Existed?

On Steve's Mind: a Newsletter

Let’s call this article the It’s a Wonderful Life test. Imagine if the employees who work in your company had a dream last night in which they saw what the marketplace would be like if your company had never existed. What story

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Posted in Internal Marketing, Invent Your Future, Latent Profit, Newsletters

Imagine a Future of Communication Greatness

On Steve's Mind: a Newsletter

Imagine if your company communicated really well. Imagine if there was freedom to communicate within your company, and everyone who thought of an idea had confidence that they would be able to communicate that idea to others, and that the

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Invent Your Future, Newsletters

Your Biggest Competitor: You

On Steve's Mind: a Newsletter

Companies spend a lot of time worrying about their competitors, reacting to the moves of their competitors and blaming their competitors for the circumstances they face. But as an advisor to many companies, I often see the same pattern: The

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Posted in Invent Your Future, Latent Profit, Marketing, Newsletters, Observations

Don’t Bore the Board

On Steve's Mind: a Newsletter

My father, Shelby Yastrow, has attended hundreds of board of directors meetings. As a senior executive at McDonald’s he attended every company board meeting, and he has served as a board member for companies like Great Clips for Hair, Cold

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Posted in Conversation, Invent Your Future, Latent Profit, Newsletters, Observations

The Difference Between Love and Loyalty

On Steve's Mind: a Newsletter

“Our customers are really loyal.” I remember writing this quote, word for word, in my notes, exactly as it was said.  My team and I were meeting with a new client, assessing their business. The company’s revenue was way down

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Posted in Brand Harmony, Invent Your Future, Latent Profit, Loyalty, Newsletters
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