Blog Archives

[VIDEO] Timing is Everything!

The improvisational technique of When Before What is critical in your career. Marketing and sales speaker Steve Yastrow challenges the AVI National Sales Meeting audience to get the timing right. Watch the keynote video: Timing is Everything!  Related Posts: [VIDEO] Your

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Posted in Customer Encounters, Ditch the Pitch, Improvisation, Internal Marketing, Sales

[VIDEO] Your Unscripted Career

Steve Yastrow asks the audience at AVI’s National Sales Meeting, “Do you ever have two days that are exactly the same?” Learn how to unscript your career and improvise! Watch the keynote video: Your Unscripted Career  Related Posts: [VIDEO] A Strong

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Improvisation, Internal Marketing

[VIDEO] A Strong Internal Brand Defined

Your brand with customers can never be more powerful than your brand with employees. Sales and marketing speaker Steve Yastrow motivates the AVI National Sales Meeting audience with his definition of a strong internal brand. Watch the keynote video: A Strong

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Posted in Brand Harmony, Internal Marketing, Marketing

[VIDEO] Employee Beliefs are the Foundation of Your Success

If customer action creates your success, employee beliefs are the foundation of success. At the AVI National Sales Meeting, marketing and sales speaker Steve Yastrow reveals how employee beliefs about your company directly impact your results. Watch the keynote video: Employee

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Invent Your Future, Latent Profit, Marketing, Sales

[VIDEO] Every Employee is in the Marketing Department

To create great customer experiences, every employee must come together and deliver the experience! Steve Yastrow motivates AVI employees to be the brand at the National Sales Meeting. Watch the keynote video: Every Employee is in the Marketing Department  Related Posts:

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Latent Profit, Marketing

What If Your Company Never Existed?

On Steve's Mind: a Newsletter

Let’s call this article the It’s a Wonderful Life test. Imagine if the employees who work in your company had a dream last night in which they saw what the marketplace would be like if your company had never existed. What story

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Posted in Internal Marketing, Invent Your Future, Latent Profit, Newsletters

3 Fundamental Laws of Marketing and Sales

On Steve's Mind: a Newsletter

Marketing and sales can be confusing topics.  Is advertising dead? Is social media the most powerful form of marketing? Why do customers trust certain salespeople, but don’t trust others? What makes people open up your marketing emails? But, marketing and

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Posted in Brand Harmony, Internal Marketing, Marketing, Newsletters, Observations

Why We Work

More than a century ago, Frederick Winslow Taylor, one of the leaders of the Progressive Era’s “Efficiency Movement,” said this to a congressional sub-committee: “I can say, without the slightest hesitation, the science of handling pig-iron is so great that the man

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Posted in Internal Marketing, Invent Your Future, Latent Profit, Newsletters

Brand Habits – Help Your Employees Be the Brand

Every brand is built (or wrecked!) by employees. When employees agree on which actions build the brand, they will be more successful and more satisfied with their work. Brand Habits help your employees be the brand. Related Posts: Brand Harmony:

Posted in Brand Harmony, Internal Marketing

Talk is Cheap (And Effective)

On Steve's Mind: a Newsletter

Why Executives Should Share Successes with Employees Most best-kept company secrets I encounter aren’t proprietary processes, acquisition plans or locked-away family recipes. They are the ordinary, day-to-day successes and plans for success that businesses have. I was speaking with two

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Posted in Internal Marketing, Latent Profit, Observations
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