Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Archive for the ‘Event’ Category

Find your latent profit (in today’s newsletter)

Tuesday, May 5th, 2009 |

Steve has a new newsletter today explaining Step 1: Find it! of the “Mine Your Own Business” System. Before you can mine your business for latent profit, you have to know where the gold is. Steve gives some great examples in this newsletter, and I’m sure reading it will inspire you to put on your miner’s helmet and pick up your pick-axe. We’d love to hear how you are putting this system to work, so leave us some comments about where you are finding the latent profit in your business.

This week! Free 2009 Readiness Teleseminar

Monday, January 5th, 2009 |

We’re getting very excited for the 2009 Readiness Teleseminar this Friday. Thanks to everyone who has signed up so far! If you have any specific questions that you would like Steve to consider during the Q&A portion of the teleseminar, email them to me – amanda@yastrow.com

Good news for the procrastinators! There are still a few spots left to participate in Steve’s 2009 Readiness Teleseminar. It’s happening this Friday at 1:00 P.M. EST. Sign up at this link.

Bad news for the procrastinators! Official registration for Steve’s 2009 Readiness Teleseminar is full! If you didn’t get one of the 100 spots, send me an email, and I can put you on the waitlist. If we don’t have any cancellations, as least you will get the audio download link.

Remember, after the teleseminar, we will send an audio download to everyone who signed up.

The 2009 Readiness Teleseminar

Monday, December 29th, 2008 |

The economy is tough…you can be too.

Update: If you would like to listen to Steve’s teleseminar, but you can’t make it on January 9th, sign up anyway! We’ll be sending a recording of the event to all those who signed up. 

Is your company ready for the challenges to be faced in the upcoming year? Yastrow & Company wants you to do more than just survive 2009. We want you to thrive! And we want to help you do it. Consider this your invitation to  Steve’s free 2009 Readiness Teleseminar, Friday, January 9th at 1:00 P.M. EST. Sign up here.

Space is limited, so sign up soon. Procrastination will definitely not help anyone thrive in 2009. Before the teleseminar, read Steve’s newsletter the 2009 Readiness Test.

books

Steve’s Books

"When Steve Yastrow writes, I pay close attention"
- Tom Peters

"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin

Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.