Blog Archives

[VIDEO] Ditch the Pitch to Network!

On Steve's Mind: a Newsletter

Networking is the foundation of any salesperson’s success. Watch my networking video to learn how you can be a welcome networker in any situation– professional or personal. You just have to practice Ditching the Pitch. Watch the video: Ditch the Pitch to Network!

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Newsletters, Sales

[VIDEO] Timing is Everything!

The improvisational technique of When Before What is critical in your career. Marketing and sales speaker Steve Yastrow challenges the AVI National Sales Meeting audience to get the timing right. Watch the keynote video: Timing is Everything!  Related Posts: [VIDEO] Your

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Posted in Customer Encounters, Ditch the Pitch, Improvisation, Internal Marketing, Sales

[VIDEO] Your Unscripted Career

Steve Yastrow asks the audience at AVI’s National Sales Meeting, “Do you ever have two days that are exactly the same?” Learn how to unscript your career and improvise! Watch the keynote video: Your Unscripted Career  Related Posts: [VIDEO] A Strong

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Improvisation, Internal Marketing

Customer Service: Human vs. Robot

On Steve's Mind: a Newsletter

Two days after her 92nd birthday, an actor arrived on the set of a prime-time television show for which she had been hired to play a part.  At the entrance of the set, she encountered a security guard who was

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Posted in Brand Harmony, Customer Encounters, Newsletters, Observations, We relationships

Marketing is Mostly Human

On Steve's Mind: a Newsletter

The invention of advertising was a boon for sellers, merchants and craftsmen. Ads allowed them to delegate some of the hard work of customer communication to newspapers, signs and, eventually, radio, television and other media. In the last 20 years,

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Posted in Brand Harmony, Conversation, Customer Encounters, Marketing, Newsletters

[VIDEO] Employee Beliefs are the Foundation of Your Success

If customer action creates your success, employee beliefs are the foundation of success. At the AVI National Sales Meeting, marketing and sales speaker Steve Yastrow reveals how employee beliefs about your company directly impact your results. Watch the keynote video: Employee

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Invent Your Future, Latent Profit, Marketing, Sales

[VIDEO] Every Employee is in the Marketing Department

To create great customer experiences, every employee must come together and deliver the experience! Steve Yastrow motivates AVI employees to be the brand at the National Sales Meeting. Watch the keynote video: Every Employee is in the Marketing Department  Related Posts:

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Latent Profit, Marketing

3 Ways to Get on Customers’ Radar

On Steve's Mind: a Newsletter

I just received an email touting the value of putting logos on merchandise. It claimed that a cap receives 3,136 impressions over its lifetime. My first question: So what? My next questions: Did it sell anything? Did it change anyone’s

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Posted in Brand Harmony, Conversation, Customer Encounters, Ditch the Pitch, Marketing, Newsletters, Observations

[VIDEO] Experience Beats Advertising Every Time

The experiences your customers have with your company outweigh the impact your advertising and marketing have on them. And this is coming from a branding guy! Steve Yastrow shares a compelling example at the AVI National Sales Meeting. Watch the

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Posted in Brand Harmony, Customer Encounters, Loyalty, Marketing, Observations

‘You Have Cancer, Goodbye.’

On Steve's Mind: a Newsletter

Your excuses for delivering bad customer service don’t matter to your customers. “Mr. X, this is Betty from Doctor Y’s office. I’m calling with the results of your biopsy.” Mr. X is the name we will use for my close

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Posted in Conversation, Customer Encounters, Loyalty, We relationships
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