Your business is practically bursting with profit that you haven’t yet tapped into. Go ahead, grab it!
How? By “Mining Your Own Business.”
Today’s newsletter provides an overview of the “Mine Your Own Business” System. Use this system to start unleashing the latent profit in your business.
And, of course, please share your comments below on what it takes to “Mine Your Own Business.”
For those of you attending today’s 2009 Readiness Teleseminar, the Learning Guide can be downloaded at this link. It is an Adobe PDF file. The audio download from the event will be available early next week.
Today’s event is full … if you’d like a copy of the audio download, please send an email to amanda@yastrow.com.
Thanks!
Exact Target is a company who markets itself as “On-demand email marketing and one-to-one digital communication platform. ” I’ll add to that by saying that I think of Exact Target as a group of really smart, cutting-edge marketing experts.
They asked a number of people, including me, to contribute to a whitepaper called, “Letters to the C-Suite: Sage Marketing Advice for Uncertain Times.“ Please have a look.
We’re getting very excited for the 2009 Readiness Teleseminar this Friday. Thanks to everyone who has signed up so far! If you have any specific questions that you would like Steve to consider during the Q&A portion of the teleseminar, email them to me – amanda@yastrow.com
Good news for the procrastinators! There are still a few spots left to participate in Steve’s 2009 Readiness Teleseminar. It’s happening this Friday at 1:00 P.M. EST. Sign up at this link.
Bad news for the procrastinators! Official registration for Steve’s 2009 Readiness Teleseminar is full! If you didn’t get one of the 100 spots, send me an email, and I can put you on the waitlist. If we don’t have any cancellations, as least you will get the audio download link.
Remember, after the teleseminar, we will send an audio download to everyone who signed up.
Steve has a new newsletter out today, Opps. vs. Ops. Just don’t make an oops and forget to read it, okay? It’s all about the opportunities for your company in the upcoming year and contains some very practical advice.
And if you have any comments after reading the newsletter, please make them here!
And, don’t forgot to sign up for Steve’s free 2009 Readiness Teleseminar, on January 9 at 1EST. It’s free, and all who sign up will have access to a download, so you’ll be able to listen after the event if you can’t make it for the “live” call.
Update: If you would like to listen to Steve’s teleseminar, but you can’t make it on January 9th, sign up anyway! We’ll be sending a recording of the event to all those who signed up.
Is your company ready for the challenges to be faced in the upcoming year? Yastrow & Company wants you to do more than just survive 2009. We want you to thrive! And we want to help you do it. Consider this your invitation to Steve’s free 2009 Readiness Teleseminar, Friday, January 9th at 1:00 P.M. EST. Sign up here.
Space is limited, so sign up soon. Procrastination will definitely not help anyone thrive in 2009. Before the teleseminar, read Steve’s newsletter the 2009 Readiness Test.
Over the past few years, I’ve been writing my new book, We: The Ideal Customer Relationship, and blogging as a contributor on tompeters.com. We arrives in retail stores this week, and to coincide with the book launch I’m starting this blog. My work on customer relationships, combined with new ideas on marketing, branding and unleashing the latent profit in businesses, has produced ideas to share. I will still contribute to tompeters.com, where the community is always full of interesting comments and debate.
Also, I will bring my newsletter out of its dormant state, and it will begin a semi-monthly publication in mid-February. The newsletter articles will be a bit more in-depth than the blog posts, and not as frequent, focusing on different topics at a given time.
"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
Microsoft's Retailspeak interview with Steve
Sign up for Steve’s blog
Read Steve's Free Ebook to start benefiting from profitable We relationships.
Encounters: The Building Blocks of We Relationships (Adobe PDF)
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
For more information, see our About page.
