Is a perfect We relationship attainable with a customer?
It really doesn’t matter. Imagining a perfect We relationship is what matters. That vision will guide you to create the relationship that is the best relationship possible with this customer.
This is a lesson that is not new. Plato, more that 2300 years ago, pointed out that everything in the real world is imperfect, but that we can understand the essence of things by comparing them to an absolute “form” which we have never actually seen. Have you ever seen perfect blue? Witnessed perfect justice? Heard perfect truth? Plato would say that you haven’t, that every thing you see in the world is only a shadow of a perfect form. But, through inherent knowledge of that perfect form we understand the things that we experience in real life. (How we get that knowledge is another story – see Plato’s Theory of Recollection if you are interested)
Similarly, it may be impossible, with a given customer, to create a perfect We relationship. But, by imagining a perfect relationship, as if it were a Platonic form, you have something to aim for. That fact that you will never attain perfection is beside the point. Aim high, and the relationship will be as strong as possible.
Like many things, a relationship is not an on/off switch. A relationship is more like a dimmer switch. Imagine total illumination, and turn up the brightness.