[VIDEO] Ditch the Pitch to Network!

On Steve's Mind: a Newsletter

Networking is the foundation of any salesperson’s success. Watch my networking video to learn how you can be a welcome networker in any situation– professional or personal. You just have to practice Ditching the Pitch. Watch the video: Ditch the Pitch to Network!

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Newsletters, Sales

[VIDEO] Timing is Everything!

The improvisational technique of When Before What is critical in your career. Marketing and sales speaker Steve Yastrow challenges the AVI National Sales Meeting audience to get the timing right. Watch the keynote video: Timing is Everything!  Related Posts: [VIDEO] Your

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Posted in Customer Encounters, Ditch the Pitch, Improvisation, Internal Marketing, Sales

[VIDEO] Your Unscripted Career

Steve Yastrow asks the audience at AVI’s National Sales Meeting, “Do you ever have two days that are exactly the same?” Learn how to unscript your career and improvise! Watch the keynote video: Your Unscripted Career  Related Posts: [VIDEO] A Strong

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Posted in Conversation, Customer Encounters, Ditch the Pitch, Improvisation, Internal Marketing

Customer Service: Human vs. Robot

On Steve's Mind: a Newsletter

Two days after her 92nd birthday, an actor arrived on the set of a prime-time television show for which she had been hired to play a part.  At the entrance of the set, she encountered a security guard who was

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Posted in Brand Harmony, Customer Encounters, Newsletters, Observations, We relationships

[VIDEO] A Strong Internal Brand Defined

Your brand with customers can never be more powerful than your brand with employees. Sales and marketing speaker Steve Yastrow motivates the AVI National Sales Meeting audience with his definition of a strong internal brand. Watch the keynote video: A Strong

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Posted in Brand Harmony, Internal Marketing, Marketing

Marketing is Mostly Human

On Steve's Mind: a Newsletter

The invention of advertising was a boon for sellers, merchants and craftsmen. Ads allowed them to delegate some of the hard work of customer communication to newspapers, signs and, eventually, radio, television and other media. In the last 20 years,

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Posted in Brand Harmony, Conversation, Customer Encounters, Marketing, Newsletters

[VIDEO] Steve Yastrow’s 3 Laws of Marketing and Sales

Every question about sales or marketing can be answered by Steve Yastrow’s three fundamental laws. Watch as he introduces these laws to the audience at AVI’s National Sales Meeting. Watch the keynote video: Steve Yastrow’s 3 Laws of Marketing and Sales

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Posted in Brand Harmony, Invent Your Future, Marketing, Sales

[VIDEO] Employee Beliefs are the Foundation of Your Success

If customer action creates your success, employee beliefs are the foundation of success. At the AVI National Sales Meeting, marketing and sales speaker Steve Yastrow reveals how employee beliefs about your company directly impact your results. Watch the keynote video: Employee

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Invent Your Future, Latent Profit, Marketing, Sales

From Now to New: 6 Questions to Shape Your Business Future

I just spent three days at the National Speakers Association annual conference, “Influence 2016.”  This conference included a lot of discussions about innovating and creating a better future for your business. This focus is not surprising, since most speakers are

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Posted in Invent Your Future, Latent Profit, Newsletters

[VIDEO] Every Employee is in the Marketing Department

To create great customer experiences, every employee must come together and deliver the experience! Steve Yastrow motivates AVI employees to be the brand at the National Sales Meeting. Watch the keynote video: Every Employee is in the Marketing Department  Related Posts:

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Posted in Brand Harmony, Customer Encounters, Internal Marketing, Latent Profit, Marketing
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