A few mornings ago, I was taking a relaxing walk with my friend Ezra in the Gan Sacher, a park in Jerusalem.
Birds were everywhere in the park. I had my tiny Flip video camera, and I trained it on the birds as I walked up to them. Of course, as soon as I would get close, the birds’ defensive instincts told them to fly away. As I tried to walk gingerly up to the birds (without much success), it reminded me of the defensive instincts customers employ to survive the barrage of marketing messages that interrupt them everyday.
This silent 90 second film is just a simple thought for today, inspired by birds trying to live their lives without interruption.