A friend was leafing through the pages of my book We yesterday, stopping on page 90 to comment on this sentence:
“No matter what the interaction is, it is always possible to make it less formulaic and scripted.”
I don’t care how many times the hotel clerk has checked people in, I don’t care how many times the doctor has described a condition, I don’t care how many times you have been a certain type of situation, it is possible – and necessary – to make the person you interact with feel that this is a unique, fresh, unscripted encounter that you have prepared just for her, as if it were the first time you have done it.
Be aware today of freshness. Notice if people are replaying used scripts as they talk to you, notice if you are doing the same. Notice how easy it is for you to discern if someone is formulaic and scripted, think of how easy it must be for others to know when you are.
Be fresh! (For this kind of freshness, you won’t get slapped.)