I’m interested in accepting most people’s invitations to connect on Linkedin. But, I’ll admit, I’m left cold when I get the Linkedin boilerplate invitation:
Steve, I’d like to add you to my professional network on Linkedin.
Sorry, but I think that if someone really wants to add me to their professional network, it’s worth writing at least one original sentence. This is especially true if we don’t know each other; I’ve often clicked through to the profiles of people who have invited me to connect in this impersonal way, and been very interested by what I saw. Why not just introduce yourself?
And, if we do know each other, it’s still strange if someone uses the boilerplate. So we used to work together five years ago and you want to reconnect with me, but you can’t type, “Hi Steve, what are you up to these days?”
More connections on Linkedin is not better, more followers on Twitter is not better. Don’t sacrifice quality for quantity. (Look what happened to the advertising industry when they did that.)