About Steve Yastrow

Steve YastrowSteve Yastrow is a non-stop idea generator, business advisor and best-selling sales author.  When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.

In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. Yastrow and Company has enabled Steve to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideas.


About the Yastrow and Company Team

Diana Lackner

Diana LacknerDiana has worked with Yastrow and Company for 18 years. Her keen strategic, financial, and business insights have been pivotal in the development of Yastrow and Company strategies with clients in consumer goods, financial services, and health care.

Diana has an MBA from the University of Chicago and brings years of experience from her time with GD Searle, Citigroup, and bioStrategies, a health care consulting firm.

Amanda Cullen


After helping Steve edit both Brand Harmony and We: The Ideal Customer Relationship, as a freelancer, Amanda joined the Yastrow and Company team in 2007.

Amanda plays a key role in all of Yastrow and Company’s consulting engagements, with a specialty in conducting market research and applying the results of that research to brand strategy development. As an accomplished marketing professional, with special talents as a graphic artist and writer, Yastrow and Company clients (and Steve) frequently look to Amanda for advice on creating effective marketing communications.

Tina Curran

Tina Curran

Tina has spent her career in advertising and marketing.  She has deep experience in the television industry as well as experience in the fast food, airline, financial and CPG industries from her years spent at a major advertising agency.  She joined Yastrow & Company in 2014 and has been instrumental in market research and brand strategy development for our clients.


 Vija Viksne

Vija Viksne

Vija is an accomplished, dynamic marketing expert with keen entrepreneurial spirit and proven success providing strategic leadership in many industries. She has spent the majority of her career working at multi-national corporations in the film, TV and consumer electronics industries. When Vija met Steve Yastrow years ago, she immediately read all of his books and started using the strategies in her everyday business. Eager to spread the word even further on the results Steve’s ideas bring to companies, Vija joined the Yastrow team to fuel sales and projects for key clients.


Heather Blonsky


Heather joined Yastrow and Company in 2012 after moving back to the United States from Mumbai, India, where she worked for a non-profit organization. She plays an integral role in all Yastrow and Company consulting projects, with a special focus on brand development and the communication of brand strategies. Additionally, she works directly with Steve on creating content for his workshops and speaking engagements.

Heather is also a talented writer and editor, and has played a large role in the editing of Steve’s last book, Ditch the Pitch. Additionally, Heather has been deeply involved with messaging and marketing Ditch the Pitch to a large audience.