“If you want me to think you’re different, show me that you know what makes me different.”
This is the mantra of the modern customer, and today’s newsletter, Marketing with Tabasco Sauce, gives you some ideas for how to personalize your customer interactions, without over-taxing your systems … or your brain.
Read the newsletter: Marketing with Tabasco Sauce
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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