Logical Pricing is Bad for Business
Behavioral economics demonstrate that it isn’t logical to expect our customers to be logical. So why are we so logical in our pricing decisions? In today’s newsletter, “Logical Pricing is Bad for Business,” I explore concepts in Dan Ariely’s Predictably Irrational and Daniel Kahneman’s new Thinking, Fast and Slow.
It turns out the best pricing strategies may be illogical… but they are also predictable.
Read the newsletter: Logical Pricing is Bad for Business