Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

How to Turn a Sales Conversation into a Shared Story

Written on February 15, 2012 – 1:58 pm | by Steve Yastrow |

Today’s newsletter article, How to Turn a Sales Conversation into a Shared Story is the third in a series outlining Ditch the Pitch Habits.

This article focuses on one of the most important principles of ditching the pitch: If your customer doesn’t want to hear your sales pitch, how do you get the customer to understand your story, and find it compelling?

These Ditch the Pitch Habits can help you whether you are selling widgets, selling ideas, raising money, convincing bosses, renting office space … etc. … anytime you need to persuade someone, you’re better off ditching the pitch!

 

 

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