Fundamental Marketing Truth #6
Our series on the Fundamental Truths of Marketing now takes us to #6, “Complementary is More Important Than Consistent.”
Consistency is nice, but it’s not enough to create compelling brand impressions in the minds of your customers. Think more about how the interactions with customers complement each other, creating a rich sense of Brand Harmony.
To read the other articles in this series:
Stay tuned for Fundamental Truth #7, which will be published on December 11.