Comments on: Don’t Knock Her Story Out Of Her Hands http://yastrow.com/2012/dont-knock-her-story-out-of-her-hands/ Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Sat, 27 Apr 2013 16:32:22 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Yastrow http://yastrow.com/2012/dont-knock-her-story-out-of-her-hands/comment-page-1/#comment-13374 Steve Yastrow Tue, 22 May 2012 14:30:07 +0000 http://yastrow.com/?p=2175#comment-13374 Bob - Sorry for the delay in responding to you. It's a good question ... have a look at this post: http://yastrow.com/2010/the-apertif-pitch/ The trick is to use an initial communication as a way to start a conversation, not to tell your entire story. Happy to talk about it if you want to get in touch. Steve Bob –

Sorry for the delay in responding to you. It’s a good question … have a look at this post: http://yastrow.com/2010/the-apertif-pitch/

The trick is to use an initial communication as a way to start a conversation, not to tell your entire story. Happy to talk about it if you want to get in touch.

Steve

]]> By: Handyman Bob http://yastrow.com/2012/dont-knock-her-story-out-of-her-hands/comment-page-1/#comment-13366 Handyman Bob Tue, 17 Apr 2012 14:32:10 +0000 http://yastrow.com/?p=2175#comment-13366 Steve, I love reading your work and have shared your message in many meetings. This one has me a bit baffled, however. As a radio professional, I do a lot of commercial work for clients. I recognize that a minute of commercial air time is not enough to "sell" a product or service, so I've always thought of it as part of prospecting for new customers (it's all in the home improvement arena). Is there a way my message can meld with, rather than "knocking her story out of her hands"? Steve, I love reading your work and have shared your message in many meetings. This one has me a bit baffled, however. As a radio professional, I do a lot of commercial work for clients. I recognize that a minute of commercial air time is not enough to “sell” a product or service, so I’ve always thought of it as part of prospecting for new customers (it’s all in the home improvement arena). Is there a way my message can meld with, rather than “knocking her story out of her hands”?

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