Brand Entropy vs. Brand Harmony
My first newsletter of April, Brand Entropy vs. Brand Harmony, encourages companies to do a little “spring cleaning” to keep their brand from becoming disorganized, confusing and unappealing to customers.
Entropy is the tendency for systems to move progressively from states of organization to states of disorganization– and your brand is not exempt from this powerful force.
Read the newsletter: Brand Entropy vs. Brand Harmony