One of the first (and biggest) challenges to improving your business is being aware and conscious of what’s going on in your situation. Fortunately, this is something we humans are pretty good at. The bigger issue is whether we are using this uniquely human quality to our advantage
Have a look at today’s newsletter, Be aware. It’s only human. Then, make me aware of what you think by leaving a comment.
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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