Tuesday, February 28th, 2012
“If you want me to think you’re different, show me that you know what makes me different.”
This is the mantra of the modern customer, and today’s newsletter, Marketing with Tabasco Sauce, gives you some ideas for how to personalize your customer interactions, without over-taxing your systems … or your brain.
Read the newsletter: Marketing with Tabasco Sauce
Wednesday, February 15th, 2012
Today’s newsletter article, How to Turn a Sales Conversation into a Shared Story is the third in a series outlining Ditch the Pitch Habits.
This article focuses on one of the most important principles of ditching the pitch: If your customer doesn’t want to hear your sales pitch, how do you get the customer to understand your story, and find it compelling?
These Ditch the Pitch Habits can help you whether you are selling widgets, selling ideas, raising money, convincing bosses, renting office space … etc. … anytime you need to persuade someone, you’re better off ditching the pitch!
Wednesday, February 1st, 2012
It’s time for Ditch the Pitch Habits #3 and #4 – Say Yes and Explore and Heighten in my series of The Seven Ditch the Pitch Habits. These habits are about creating mutual agreement and affirmation with your customer … pay attention to them and you will know How to Propel a Sales Conversation Forward.