Do your customers love you?
Do you know why they would love you?
Can you think of a more important question you need to ask related to your brand?
Have a look at today’s newsletter, Why would they love you, and then ask yourself this question. Do you know why your customers would love you?
Read the newsletter: Why would they love you?
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"When Steve Yastrow writes, I pay close attention"
- Tom Peters
"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin
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Encounters: The Building Blocks of We Relationships (Adobe PDF)
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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