Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

What businesses can learn from non-profits

Written on March 29, 2011 – 8:07 am | by Amanda Cullen |

Steve has a very interesting newsletter today about What businesses can learn from non-profits. His list of six takeaways include defining results as “What’s at stake,” and striving for win-win situations with customers and partners. Yastrow & Company has worked extensively with non-profits, so it’s exciting to bring some of our insights to our readers.

So what do you think? Has your business learned anything from the non-profit world? If you are with a non-profit, what else do you think the business world can learn from you?

Read the newsletter: What businesses can learn from non-profits

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2 Comments - Add yours! »

Comment by Marti Barletta Subscribed to comments via email
2011-03-29 18:56:57

Steve – I think all your newsletters are great, and I get ideas and inspiration from each one; but this one was really exceptional. I especially loved your observations about “what’s at stake?” and “true empathy for your customers.” Bravo!

 
Comment by Ayni Hailicka Subscribed to comments via email
2012-03-05 00:23:07

Hey Steve, what a great article. As a student who’s new to the world of PR, it’s wonderful to read content that gives me a better understanding of PR and its functions. I enjoyed the article so much that I wrote a response to it in my blog: http://bit.ly/AEyBwC.
Keep the great content coming!

 
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    About Steve Yastrow and Yastrow & Company

    In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

    Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

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