What’s my answer when somebody asks me for 3 Tips for Better Customer Conversations?
You don’t want to miss these tips… they can help you improve your conversations today.
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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Steve –
How do you keep coming up with such brilliant stuff so consistently?!
Love your work!
Marti
Steve,
Great article…concise and insightful! Your recommendations also enhance the person’s ability to connect with the client’s emotional brain from which all buying decisions stem.
To greater success,
Roger
Marti and Roger … thanks so much for your comments! Keep them coming.
Steve