Can you imagine if Apple had decided not to include the features of an iPod on the iPhone, for fear that it might cause them to sell fewer iPods?
Companies does nutty things like that all the time. Does yours?
Today’s newsletter, Cannibalize Yourself (Before Someone Else Does), takes a lesson from Steve Jobs, from a story in Walter Isaacson’s biography of Jobs.
Go ahead, compete with yourself.
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- Tom Peters
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- Seth Godin
Microsoft's Retailspeak interview with Steve
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Encounters: The Building Blocks of We Relationships (Adobe PDF)
In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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