Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Archive for August, 2011

Will your customers be witnesses for you?

Monday, August 22nd, 2011

Imagine this … one of your customers is speaking with a friend, and suddenly notices that the friend should also be your customer. After witnessing this opportunity, what does he do?  Recommend you, or let the opportunity pass by?

Check out today’s newsletter, Will your customers be witnesses for you?

Please share your comments … are your customers witnesses for you? Do you ever serve as a witness for others, noticing business opportunities for them?

Posted in Conversation, Customer Encounters, We relationships | 2 Comments »

Ignore your mission statement

Tuesday, August 2nd, 2011

Yes. I am telling you to ignore your mission statement! You read it correctly.

I have an alternative for you … read today’s newsletter, Ignore Your Mission Statement, and see how you can ignore your mission statement and feel good about it!

Posted in Brand Harmony | 4 Comments »

books

Steve’s Books

"When Steve Yastrow writes, I pay close attention"
- Tom Peters

"I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
- Seth Godin

Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

Interviews with Steve

Microsoft's Retailspeak interview with Steve

Tom Peters' First Cool Friends interview with Steve

Tom Peters' Second Cool Friends interview with Steve

About Steve Yastrow and Yastrow & Company

In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

For more information, see our About page.