Yes, tear up your elevator pitch. Tear it into little pieces. Want to know what to do with the little pieces? Read today’s newsletter, Tear up your elevator pitch.
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In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.
Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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This is a great idea that I’d definitely try. Thanks for sharing, Steve.
Predeep,
Let’s us know how it works when you try it! (It really helps me)