Internal Marketing
Today’s newsletter, Do you focus on internal marketing?, is the fourth in a series that focuses on how to evaluate if your company is doing great marketing. In this issue, we focus on a very important, but often overlooked, audience for your marketing efforts: The people who work in your company.
Read the newsletter and ask yourself, Do you focus on internal marketing?

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Steve, excellent post!
Another of the aspects of internal marketing so often overlooked is the lack of same amongst separate divisions or units of a multi-disciplinary or multi-product organization. Too many with whom I consulted seemed to barely recognize the existence of their compatriots, let alone the synergistic value that comprehension and collaboration brings!
I always look forward to your new posts!