Let’s face it, life can be unpredictable. So can selling.
Randomness rules our lives, but if we are ready to improvise, and ditch the pitch, we can “ride the randomness” and adjust to whatever life (or a sales conversation) throws at us.
Have a look at today’s newsetter, Improvisation: The Cure for Unpredictability. And then share your random thoughts with comments below!
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Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."
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Another excellent article Steve. I read Mlodinow’s book a while ago as well and it had the same impact on me.
Your recommendation to ‘Take Notice’ in particular hit home. Listening is the core of great improvisation.
If you have a moment, check out my articles on Improv and Team Building. Let me know what you think.