Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Hello, would you be my customer?

Written on April 20, 2010 – 9:44 am | by Amanda Cullen |

When you meet a potential customer in a social situation, you can’t exactly ask for the sale over hors d’oevres. So what can you do?

Steve’s newsletter, Meeting a Potential Customer for the First Time, identifies the goal of this chance meeting and gives you the steps for reaching that goal.

Even if you don’t feel like a “salesperson,” Steve’s newsletter will guide you towards creating sales conversations that are natural, human and comfortable. As an additional benefit, you and your potential customers will enjoy your conversations more.

Read the newsletter here: Meeting a Potential Customer for the First Time.

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    About Steve Yastrow and Yastrow & Company

    In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

    Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

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