Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships

Does your marketing department get it done?

Written on February 9, 2010 – 9:10 am | by Steve Yastrow |

Today’s newsletter is the sixth article in my series on determining how effective your company’s marketing is.  We’ve looked at results, customer actions, customer beliefs, the customer experience, internal branding and senior managment’s meddling in the marketing process.

Today’s issue is titled Does your marketing department get it done? Does it?

Whether you work in a marketing department or with a marketing department, you know what a busy profession marketing is.  Everyone is always working hard, juggling multiple priorities, trying get everything done.  So what’s the key variable, how hard you work? No …

RSS feed | Trackback URI

Comments - Add yours! »

No comments yet.

Name (required)
E-mail (required - never shown publicly)
URI
Subscribe to comments via email
Your Comment (smaller size | larger size)
You may use <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> in your comment.

Related Posts

  • Selling: Not enough or too much? I was speaking with a very busy non-profit executive the...

  • Marketing with Tabasco sauce “If you want me to think you’re different, show me...

  • Don’t Knock Her Story Out Of Her Hands What are your customers doing when your marketing or sales...

  • Letting the word in vs. Getting the word out The direction of marketing has changed 180 degrees. While marketers...

  • 3 Tips for Better Customer Conversations What’s my answer when somebody asks me for 3 Tips...

    Related posts brought to you by Yet Another Related Posts Plugin.

    • books

    Steve’s Books

    "When Steve Yastrow writes, I pay close attention"
    - Tom Peters

    "I had to buy two copies. The first one is so dog-eared and underlined I couldn't read it any longer."
    - Seth Godin

    Steve is the author of Brand Harmony and the newly published We: The Ideal Customer Relationship. Learn more and order direct from our Products page, or from Amazon.

    Interviews with Steve

    Microsoft's Retailspeak interview with Steve

    Tom Peters' First Cool Friends interview with Steve

    Tom Peters' Second Cool Friends interview with Steve

    About Steve Yastrow and Yastrow & Company

    In addition to writing, I spend most of my work time helping companies unleash their potential by creating better connections with their customers. This happens through my speaking events and through Yastrow & Company consulting engagements, where my team and I help companies figure out who they intend to be in the future, and then engage the entire company in creating that future through strong "We" customer relationships.

    Before starting Yastrow & Company in the mid-90s I was vice-president of resort marketing for Hyatt Hotels. My experiences in the hotel business showed me clearly that most marketing doesn’t happen in the marketing department. Customers are paying attention to all interactions with a company, not just the promises made in traditional "marketing communications."

    For more information, see our About page.