Comments on: Does management allow its marketing professionals to succeed? http://yastrow.com/2010/does-management-allow-its-marketing-professionals-to-succeed/ Author, Speaker, Consultant: Ideas on Creating Profitable Customer Relationships Fri, 03 Feb 2012 15:05:25 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Steve Yastrow http://yastrow.com/2010/does-management-allow-its-marketing-professionals-to-succeed/comment-page-1/#comment-12528 Steve Yastrow Fri, 29 Jan 2010 22:20:02 +0000 http://yastrow.com/?p=1416#comment-12528 Hi Larry, Yes, sometimes (often) the guy at the cocktail party has a great idea, but sometimes his idea sucks! The question isn't whether it happens all the time, but the correlation between not having it happen and great marketing. Great C-suiters are clear about what is direction and what is just thought-provoking. (Shabbat shalom) Hi Larry,

Yes, sometimes (often) the guy at the cocktail party has a great idea, but sometimes his idea sucks! The question isn’t whether it happens all the time, but the correlation between not having it happen and great marketing.

Great C-suiters are clear about what is direction and what is just thought-provoking.

(Shabbat shalom)

]]> By: Larry Kaufman http://yastrow.com/2010/does-management-allow-its-marketing-professionals-to-succeed/comment-page-1/#comment-12523 Larry Kaufman Tue, 26 Jan 2010 15:26:05 +0000 http://yastrow.com/?p=1416#comment-12523 With all due regard for interference from the C-suite, I suggest that sometimes the CEO's question is taken by lower-downs as instruction. Why aren't the wheels yellow is interpreted as Make the wheels yellow. I've lived it in media selection, creative strategy, and the list goes on. And sometimes the guy at the cocktail party DOES have a good idea! With all due regard for interference from the C-suite, I suggest that sometimes the CEO’s question is taken by lower-downs as instruction. Why aren’t the wheels yellow is interpreted as Make the wheels yellow. I’ve lived it in media selection, creative strategy, and the list goes on.

And sometimes the guy at the cocktail party DOES have a good idea!

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